![]() “It's thinking about both the ‘user’ and the ‘chooser.’”Īirtable has been “hugely successful” at a team level, said Angela Ashenden, principal analyst at CCS Insight. “Unlike some enterprise platforms, we want to be brought in bottom-up and make sure we serve the needs of end users, as well as eventually the CIOs that will be adopting it and rolling it out wall-to-wall,” he said. “We are continuing to live and breathe that DNA of product-led growth, of being very easy to use and adopt,” he said. This viral adoption, he said, is also one of the differentiators Airtable has in comparison to other low-code or no-code enterprise apps. “It’s brought in by a team and spreads to other teams, then eventually IT or some type of central technology organization says, 'Okay, now everyone has access to Airtable.' So it's a very similar go to market,” said Frank. Airtable is increasingly being adopted across customer organizations, he said, citing the “same signs of maturity…where Slack was starting to really be viewed as a wall-to-wall tool by the C-suite. He cited similarities between Airtable and Slack in their initial adoption among smaller teams within an organization before spreading more widely. He also advises several other companies on moving from product-led growth to establishing a stronger enterprise presence. Near the end of his tenure at Slack, Frank worked for nine months simultaneously as a product advisor for Airtable before jumping to the latter firm. During his six years at Slack, he spearheaded that firm’s push into the enterprise, and was involved in the creation of Slack's Enterprise Grid product, which aided deployments to thousands of employees. The hiring of Frank is an indication of Airtable’s plan to target larger business customers. It’s annual recurring revenues are reportedly above $100 million, and CEO Howie Liu is thought to be preparing for a public listing in the next couple of years. The company claims more than 300,000 customers, including Netflix, Red Bull, and luxury goods firm LVHM, and is used by around 80% of the Fortune 500. A $735 million funding round in December valued the company at $11 billion and brought its total investment to $1.4 billion. And that, I think, is where Airtable comes in."Īirtable, which launched in 2013, has caught the attention of investors in recent years. But I think it's also important in departments that are spread across the world for data to. "Everything is there, it’s an optimal solution. “Slack is fantastic from an engagement perspective for people to communicate with one another," he said. In one sense, he said, Airtable’s “data hub” approach has a parallel with Slack’s collaboration platform, which proved a popular conduit for interactions between co-workers. That way, customers can share information more easily internally. ![]() The company also plans to create an API so developers can create their own agent to sync with external systems, and work is under way to build a data “marketplace” within the app, Frank said. Airtable plans to increase the number of syncs so users can bring data into the platform and share it across their organization. One way this is done is via Airtable’s data sync integrations, which can be used with Jira Cloud, Box, Tableau, and GitHub, among others. ![]() ![]() “We're building a data hub that unlocks all that siloed data.” This could be data generated in Airtable itself or by external apps, such as incidents logged in PagerDuty, tickets in Zendesk, or territory maps in Salesforce. What Airtable does, he said, is tie together data from various apps that serve as systems of record for businesses. Ilan Frank, vice president for product at Airtable. ![]()
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